Distinct product stories
Collections built around a clear point of view, giving every delivery a story your team can share.
Wholesale and retail partnerships
Built for stores with a point of view.
YELSOO works with independent retailers that value expressive design, considered product stories and clothing customers can make their own.
Start a conversation01 / Why YELSOO
A partnership designed beyond the product.
Flexible assortment building
We review your customer, market and category mix before shaping a focused opening assortment.
Retail-ready support
Product context, visual direction and practical launch information help your team introduce the collection.
Ongoing newness
Seasonal capsules and evolving graphics create reasons for customers to return and discover what is next.
02 / How it works
From introduction to launch.
Every partnership begins with fit. We learn about your store first, then build the commercial details around the right assortment.
- 01
Tell us about your store
Share your location, customer, channels and the YELSOO categories that interest you.
- 02
Curate the opening order
If the partnership is a fit, we review availability, assortment, quantities, pricing and delivery timing together.
- 03
Launch with support
We confirm the order in writing and provide the product context your team needs for a confident launch.
03 / Partnership fit
Who we work with.
- Independent boutiques and concept stores
- Selected online and multi-brand retailers
- Retail businesses with an established customer audience
- Partners aligned with YELSOO's design-led point of view
04 / FAQ
Before you apply.
Who can submit a wholesale inquiry?
Established boutiques, concept stores, online retailers and qualified multi-brand businesses are welcome to apply.
Do you work with international retailers?
Yes. International inquiries are reviewed individually based on market, shipping requirements and product availability.
What are the opening order requirements?
Minimum quantities, pricing and terms depend on the selected assortment and market. We share the relevant details after reviewing your application.
Does submitting the form guarantee approval?
No. Each inquiry is reviewed for brand, channel and market fit before any commercial terms are confirmed.
05 / Wholesale inquiry
Tell us where YELSOO belongs.
Share a little about your business and the products you are interested in. Our team will review the information and follow up with available next steps.